In this installment of Victor Holman’s Sports Analytics 3 Minute Drill, Victor explains qualitative exploration.
Probably the oldest of all scientific techniques, qualitative exploration is a method used extensively by scientists, researchers and analysts to study human behavior, opinions, themes and motivations. Different from quantitative data, which relates to quantities, amounts and measurements that can be expressed in numbers and manipulated statistically, qualitative data is concerned with the features, attributes and characteristics of phenomenon that can be interpreted thematically.
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